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How to Incorporate New Features into Your Sequencing Services Menu

Wednesday, September 12, 2018

Pacific Biosciences HQ

Many people who run a sequencing core lab would prefer to focus on science instead of business, but all core lab managers know that it’s imperative to keep a steady stream of clients and projects filling the pipeline. In a recent blog post we offered 5 ways to attract more customers to your sequencing services. Now let’s take a look at how you can incorporate new services and upgrades into your facility.

Keeping up with the latest and greatest advancements in sequencing technology isn’t just about the sequencing instruments. Companies like PacBio regularly release instrument improvements, new chemistries, software features, and new applications for their sequencing platforms. Making sure that you are running the latest chemistries and supporting the newest features will help your lab continue to generate the best results for your customers. Here are several ways you can keep up to date with all things PacBio.

  1. Keep in close contact with your local FAS

The local Field Application Scientist (FAS) who trained your team and whom you call with questions is the same person who can give you real-time information on the newest releases and applications. He or she can give you the in-depth training to get started offering a new service or upgrading your current software.

  1. Join the Certified Service Provider Program

As a PacBio Certified Service Provider (CSP), you can take advantage of benefits that other providers cannot. Benefits include preferential consideration for early access to, and sometimes even beta testing of, new features and applications. In addition, you’ll have quarterly check-ins with the PacBio team for the latest updates and information about the products we offer. Find out more about joining our CSP Program.

  1. Connect with us digitally

We try to deliver a steady, but not overwhelming, stream of the latest information about the uses for SMRT Sequencing across multiple channels. From our market area newsletters (Plant and Animal, Human Biomedical, Microbial) to the snappy one-liners on Twitter, there’s a mix of communication out there perfect for keeping you informed. Subscribe to our blog, follow us on Twitter, Medium, and LinkedIn, and sign up for updates to make sure you’re getting all the latest news delivered to you as it happens.

  1. Attend PacBio events

Throughout the year we host a series of User Group Meetings all over the world with the goal of bringing together our customers, end users of SMRT Sequencing, and anyone else interested in learning more. These multi-day events consist of updates from PacBio staff as well as cool biological stories from many different labs covering a variety of applications. Because of the smaller nature of these events compared to large industry conferences, a lot of individual information exchange occurs and collaborations are formed. Check out our upcoming events – we hope to see you at the next one!

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