The Festival of Genomics & Biodata 2026
ExCel, London
January 28-29, 2026
Booth #165
Join us at FOG 2026
Stop by our booth #165 to connect with the PacBio team, see live demos of our Revio high-throughput sequencing system, and learn how our long-read technology is advancing human genomics – from rare disease to population-scale studies. Get involved in our Magenta Moments social competition to enter into our exciting prize draw giveaway!
Booth hours:
Wednesday January 28: 8:15 AM – 6:00 PM
Thursday January 29: 8:15 AM – 6:00 PM
Meet with us
We’d love to hear what you’re working on.
Fill out the form and we’ll be in touch to schedule a meeting at the conference.
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New frontiers – HiFi sequencing technology updates
Wednesday January 28 | 2:40pm to 3:10pm
Main Stage
Discover how PacBio’s HiFi long-read sequencing is transforming human disease research. At this symposium, you will hear groundbreaking insights into how HiFi technology is unlocking new possibilities in understanding the genetic basis of rare neurodevelopmental disorders (NDD).
Key highlights include:
- Making HiFi more accessible to enable broader adoption and impact across human genomics.
- Investigating gene duplications, repetitive elements, and complex genomic regions to uncover novel disease associations.
- Improving solve rates in NDD through global collaborations spanning more than 20 countries.
- Constructing and analyzing pangenomes to explore the complex architecture of NDD-related genomes across diverse populations.
Join us to connect with thought leaders, exchange ideas, and see firsthand how PacBio’s technology is powering the next generation of genomic breakthroughs. Don’t miss this opportunity to be part of the conversation shaping the future of rare disease genomics.
Anna Lindstrand
Director of the Clinical Genetics Diagnostic Laboratory, Karolinska University Hospital
Panel discussion: From precision medicine to precision analysis: Integrating long reads as a frontline diagnostic
January 28, 2025
12:30 pm to 1:00pm
MAIN STAGE
Robert Pitceathly
Professor of Clinical Neurology and Mitochondrial Medicine,
University College London
Long-read sequencing for the diagnosis of primary mitochondrial DNA disorders
January 28, 2025
2:10 pm to 2:40pm
MAIN STAGE
Wilfried Haerty
Group Leader.
Earlham Institute
The potential of long reads to uncover new therapeutic targets
January 28, 2025
3:10 pm to 3:40 pm
MAIN STAGE
Adam Ameur
Associate Professor of Genomics and Bioinformatics, Uppsala University
Long-read sequencing: Enabling high-resolution population and medical genomics
January 28, 2025
5:10 pm to 5:40 pm
MAIN STAGE
MAGENTA MOMENTS
Visit us at Booth 165 — let’s make it magenta together!
How to Enter:
Live Prize Draw:
Bonus Challenge:
Don’t forget
Research use only. Not for use in diagnostic procedures. © 2026 Pacific Biosciences of California, Inc. (“PacBio”). All rights reserved. Information in this document is subject to change without notice. PacBio assumes no responsibility for any errors or omissions in this document. Certain notices, terms, conditions and/or use restrictions may pertain to your use of PacBio products and/or third-party products. Refer to the applicable PacBio terms and conditions of sale and to the applicable license terms at pacb.com/license. Pacific Biosciences, the PacBio logo, PacBio, Circulomics, Omniome, SMRT, SMRTbell, Iso-Seq, Sequel, Nanobind, SBB, Revio, Onso, Apton, Kinnex, PureTarget, SPRQ, and Vega are trademarks of PacBio.
