Pacific Biosciences of California, Inc.
State Privacy Notice


Last Reviewed and Updated: March 12, 2024

This State Privacy Notice (“Notice”) supplements the information and disclosures contained in our Privacy Policy.  It applies to individuals residing in states, including California, with comprehensive consumer privacy laws requiring additional notifications to consumers from whom we collect Personal Information as a business under applicable laws, e.g., the California Consumer Privacy Act.  Terms used in this Notice and not otherwise defined herein will have the meanings given to them in the Privacy Policy.

Personal Information Collection, Disclosure, and Sale

For the purposes of this Notice, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA”), or other applicable state privacy laws.

Personal Information does not include information that is:

  • Lawfully made available from government records.
  • Deidentified or aggregated.
  • Otherwise excluded from the scope of the CCPA or other applicable state privacy laws.

The chart below provides the categories of Personal Information (as defined by the CCPA) we have collected, disclosed for a business purpose, sold, or used for business or commercial purposes in the preceding twelve months since this Notice was last updated, as well as the categories of third parties with whom we shared Personal Information.  The examples of Personal Information provided for each category reflect each category’s statutory definition and may not reflect all of the specific types of Personal Information associated with each category.


Category We Collect We Disclose We Sell
A. Identifiers


Examples: Name, postal address, online identifier, internet protocol address, email address, account name.

Yes Yes Yes
B. Categories of Personal Information in Cal. Civ. Code Section 1798.80(e)


Examples: Name, signature, address, telephone number.

Yes Yes Yes
C. Characteristics of Protected Classifications under California or Federal Law


Examples: Race or color, ancestry or national origin, , age (over 40), mental or physical disability, sex (including gender and pregnancy, childbirth, breastfeeding or related medical conditions), , medical condition, genetic information, marital status.

Yes Yes No
D. Commercial Information


Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Yes Yes No
E. Biometric Information


Examples: Physiological, biological, or behavioral characteristics, including DNA, that can be used, singly or in combination with each other or with other identifying data, to establish individual identity, such as imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.

No No No
F. Internet or Other Electronic Network Activity Information


Examples: Browsing history, search history, and information regarding a consumer’s interaction with an internet website, application or advertisement.

Yes Yes Yes
G. Geolocation Data


Example:  physical location based on IP address.

Yes Yes No
H. Sensory Information


Examples: Audio, electronic, visual, thermal, olfactory, or similar information.

No No No
I. Professional or Employment-Related Information


Examples:  past and current job history.

Yes Yes No
J. Non-Public Education Information (as defined in 20 U.S.C. 1232g; 34 C.F.R. Part 99)


Examples: Records that are directly related to a student maintained by an educational agency or institution or by a party acting for the agency or institution.  

No No No
K. Inferences Drawn from Personal Information


Examples: Consumer profiles reflecting a consumer’s preferences, characteristics, psychological trends, predispositions, behavior, and attitudes.

Yes Yes No


Use of Personal Information

We collect, use, and disclose your Personal Information in accordance with the specific business and commercial purposes below: 

  1. Providing Services: Providing our services.
  2. Communicating: Communicating with you, providing you with updates and other information relating to our services and products, providing information that you request, responding to comments and questions, and otherwise providing customer support.
  3. Marketing: Marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable or otherwise of interest to you.
  4. Personalization: Personalizing your experience on our services, such as presenting tailored content.
  5. Sending Messages: Sending you text messages or push notifications.
  6. Facilitating Payments: Facilitating transactions and payments.
  7. Deidentification and Aggregation: Deidentifying and aggregating information collected through our services and using it for lawful purposes.
  8. Job Applications: Processing your job application.
  9. Safety Issues: Responding to trust and safety issues that may arise.
  10. Compliance: For compliance purposes, including enforcing our legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.
  11. Auditing Interactions: Auditing related to your interaction with our services and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with other standards.
  12. Fraud and Incident Prevention: Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity.
  13. Debugging: Debugging to identify and repair errors that impair existing intended functionality.
  14. Transient Use: Short-term, transient use.
  15. Contracting Vendors: Contracting with vendors and service providers to perform services on our behalf or on their behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytics services, or providing similar services on behalf of the business or service provider.
  16. Research: Undertaking internal research for technological development and demonstration.
  17. Improving Our Services: Undertaking activities to verify or maintain the quality or safety of our services, and to improve, upgrade, or enhance our services.
  18. Enabling Transactions: Otherwise enabling or effecting, directly or indirectly, a commercial transaction.
  19. Notified Purpose: For other purposes for which we provide specific notice at the time the information is collected.


Collection of Personal Information

In the preceding twelve months since this Notice was last updated, we have collected Personal Information from the following categories of sources:

  1. You/Your Devices:You or your devices directly.
  2. Users: Other users of our services.
  3. Affiliates.
  4. Advertising Networks.
  5. ISPs:Internet service providers.
  6. Analytics Providers.
  7. Government: Government entities.
  8. OS/Platform Provider:Operating systems and platforms.
  9. Social Networks.
  10. Resellers: Consumer data brokers.
  11. Partners: Business partners.
  12. Public: Publicly accessible sources.

Disclosure of Personal Information

In the preceding twelve months since this Notice was last updated, we disclosed Personal Information to the following categories of third parties (and as noted in the chart above):

  1. Advertising Providers: Advertising technology companies, such as advertising networks. Personal Information we share: None
  2. ISPs: Internet service providers. Personal Information we share: None
  3. Analytics Providers. Personal Information we share: Identifiers and Internet or Other Electronic Network Activity Information
  4. Government: Government entities. Personal Information we share: None
  5. OS/Platform Providers: Operating systems and platforms. Personal Information we share: Identifiers and Internet or Other Electronic Network Activity Information
  6. Social Networks. Personal Information we share: Identifiers and Internet or Other Electronic Network Activity Information
  7. Resellers: Consumer data brokers. Personal Information we share: None
  8. Affiliates. Personal Information we share: Identifiers
  9. Vendors: Vendors and service providers. Personal Information we share: Identifiers
  10. Integrated Third Parties: Third parties integrated into our services. Personal Information we share: Identifier
  11. Third Parties as Legally Required: Third parties as required by law and similar disclosures. Personal Information we share: None
  12. Third Parties in Merger/Acquisition: Third parties in connection with a merger, sale, or asset transfer. Personal Information we may share: None
  13. Third Parties with Consent: Other third parties for whom we have obtained your permission to disclose your Personal Information. Personal Information we share: Any categories of personal information with your consent

Your State Privacy Rights

If you are a resident in a state with comprehensive state privacy laws, for example the CCPA in California, you may have additional rights, including the following:

Right to Know and Access.  You may submit a verifiable request for information regarding the: (1) categories of Personal Information collected, sold, shared, or disclosed by us; (2) purposes for which categories of Personal Information are collected, sold, or shared by us; (3) categories of sources from which we collect Personal Information; (4) categories of third parties with whom we disclosed, sold, or shared Personal Information; and (5) specific pieces of Personal Information we have collected about you during the past twelve months.  Click here to access your Personal Information.

Right to Delete.  Subject to certain exceptions, you may submit a verifiable request that we delete Personal Information about you that we have collected from you.  Click here to request deletion of your Personal Information.

Right to Correct. You may have the right to request that we correct any inaccurate Personal Information we may hold about you. We will use commercially reasonable efforts to correct inaccurate personal information, taking into account the nature of the Personal Information and the purpose for our processing.

Verification.  Requests for access to, correction, or deletion of Personal Information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant legal requirements, limitations, and regulations. To verify your request, we may ask for certain information from you, including your email address, location, or other identifying information. If we need additional information, we will notify you in response to your request.

Right to Opt Out.  In some circumstances, you may opt out of the sale or share of your Personal Information for cross-context behavioral (targeted) advertising.  The CCPA defines “sale” very broadly to cover common industry practices, including providing you with a customized experience on our websites and apps.  To opt out of the sale or sharing of your Personal Information for cross-context behavioral (targeted) advertising, please click Cookie Settings.  For more information about the cookies we use on our site, please click here.

Right to Appeal.  You may have a right to appeal a refusal to take action on a request by us.  Click here to request an appeal of a decision regarding your privacy rights under applicable law. 

Right to Equal Service and Price.  You have the right not to receive discriminatory treatment for the exercise of your privacy rights, subject to certain limitations.

Shine the Light.  We do not rent, sell, or share Personal Information with nonaffiliated companies for their direct marketing uses as contemplated by California’s “Shine the Light” law (Civil Code § 1798.83), unless we have your permission. If we have shared your Personal Information with third parties for their direct marketing uses, you may opt out by clicking

Submit Requests.  To the extent available, you may exercise your rights under applicable law by sending an email via our Contact Information section.

Authorizing an Agent.  If you are acting as an authorized agent to make a request to know, correct, delete, or opt out on behalf of a individual, email us and attach a written authorization signed by the resident. We may also need to verify the authorized agent’s identity or confirm authorization.

Do Not Track and the Global Privacy Control Signal

While there is no accepted standard on how to respond to Do Not Track signals, we recognize and comply with global privacy control signals.

Contact Information

If you have any questions, comments, or concerns about this Notice or our processing activities please email us at or write to us at:

Pacific Biosciences of California, Inc.

Attention: Privacy @ Legal Department

1305 O’Brien Drive

Menlo Park, CA 94025

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