Peter Fromen image - PacBio

Peter Fromen

Chief Commercial Officer

Peter Fromen brings over twenty years of experience from the life sciences and genomics industries, building and leading teams in numerous areas of responsibility. Peter joined PacBio after 14 years at Illumina, where most recently he served as Global Vice President of Population Genomics and Precision Health and was responsible for product management, market development, and market strategy across Genetic Disease Research and Testing, Population Genomics, Health Systems and Consumer Genomics. Peter joined Illumina in 2007 to build and lead the firm’s first investor relations function before he transitioned to the commercial organization, leading product marketing activities across multiple business units, and had a leading role in launching several of the company’s high-throughput sequencers. In 2015, with population genomics starting to emerge, Peter relocated to London to oversee Illumina’s partnership with Genomics England and the National Health Service (NHS) to execute the 100,000 Genomes Project and subsequently embed clinical whole genome sequencing as standard of care in the NHS Genomic Medicine Service for rare disease and cancer patients. In this role, Peter and his team were responsible for expanding the company’s global Population Genomics business to enable precision medicine at a population level from market development to enterprise sales.

Prior to joining Illumina, Peter held leadership positions at Applied Biosystems and Agilent Technologies in corporate finance and investor relations roles. He first entered the life sciences industry on the investment side while at Howard Capital Management in New York as an equity research analyst and portfolio manager covering life sciences and technology companies. Peter holds a bachelor’s degree in History with a concentration in Environmental Science from Kenyon College, and an MBA from the W. P. Carey School of Business at Arizona State University.

Talk with an expert

If you have a question, need to check the status of an order, or are interested in purchasing an instrument, we're here to help.